Fifty ways to boost your profile

This workshop is an intensive one-day course to ‘juice boost’ your PR activity. Convincing the press and media to report on your organisation and its activities is a great way of getting coverage without paying for it. It can help you establish and build a reputation as well as attract customers.

There are hundreds of ways to boost your profile in a way that secures regular coverage for you and your organisation. Securing press and media coverage can reach many thousands, and indeed millions, of people – it’s worth spending the time to add PR to your armoury for generating new business.

This course highlights the importance of thinking strategically about improving your PR and identifying the right techniques and tools to raise your profile: Our training session covers a number of areas including:

• formulating a strategy
• asking the questions
• researching and prioritising your audiences
• ideas to boost your profile
• developing a toolkit
• skills audit.

The session includes a number of practical exercises so that by the end of the course participants have a clear idea, and timetabled action plan, to boost their profile.

This course provides a structure in which participants can plan out their activities to raise their profile – with expert input and guidance on the short cuts to use and the most effective ways to get results. We provide participants with a workbook to aid them after the session in planning out their profile raising programme and a summary of the fifty tools that they can include in their programme.