Things can go wrong when you least expect them and mishandling resulting media attention can be hugely damaging. Having a crisis plan in place can save time and money but accessing experts who know how to handle the media to protect your reputation can be invaluable.

You never know when a crisis might strike but if you have done some preparation then you can spend your time focusing on what matters - sorting out the crisis rather than on trying to work out where all the information and resources you need are.