Profile Matters
Recommended reading

Below is a selection of recommended books for further reading. Click through to buy the books from Amazon.co.uk.

Anyone Can Do It - Sahar and Bobby Hashemi Anyone Can Do It - Sahar and Bobby Hashemi
A must read for anyone starting a business. 195 pages of pure inspiration. The story of how Coffee Republic came into being - it's a great read.
   
The E Myth Revisited - Michael E Gerber The E Myth Revisited - Michael E Gerber
This is a cracking book to help you focus/re-focus your business. It shows you how to put your energies into working on your business, not in it.
   
PR Power - Amanda Barry PR Power - Amanda Barry
This book is for anyone who wants to make the most of what PR can offer. Useful case studies, exercises and hints - a valuable book to have as a handy reference.
   
Out Of The Box Marketing - David Abingdon Out Of The Box Marketing - David Abingdon
A useful tool for sparking ideas to help boost and support your business and marketing strategies. If you struggle with marketing then this will re-ignite your enthusiasm.
   
The Jelly Effect - Andy Bounds The Jelly Effect - Andy Bounds
Original and thought provoking. After reading this book you'll never network or present the same again - it focuses on making your communication more effective.
   
Swimming Against The Stream - Tim Waterstone Swimming Against The Stream - Tim Waterstone
Tim Waterstone's book looks at the entrepreneurial mindset and makes you re-think your approach to business.
   
Permission Marketing - Seth Godin Permission Marketing - Seth Godin
This book was originally written some years ago so I did wonder whether it would be useful. It's observations and advice, however, are just as relevant today. One of the best books I've read about marketing.
   

 

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Recommended reading

Out Of The Box Marketing - David Abingdon

A useful tool for sparking ideas to help boost and support your business and marketing strategies. If you struggle with marketing then this will re-ignite your enthusiasm.

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Selected articles

Two minute communication health check
'Selling in' your press release to journalists
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Email marketing – it’s still done so badly
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