Below is a selection of recommended books for further reading. Click through to buy the books from Amazon.co.uk.
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PR Power - Amanda Barry
This book is for anyone who wants to make the most of what PR can offer. Useful case studies, exercises and hints - a valuable book to have as a handy reference. |
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Out Of The Box Marketing - David Abingdon
A useful tool for sparking ideas to help boost and support your business and marketing strategies. If you struggle with marketing then this will re-ignite your enthusiasm. |
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The Jelly Effect - Andy Bounds
Original and thought provoking. After reading this book you'll never network or present the same again - it focuses on making your communication more effective. |
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Permission Marketing - Seth Godin
This book was originally written some years ago so I did wonder whether it would be useful. It's observations and advice, however, are just as relevant today. One of the best books I've read about marketing. |
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