Email marketing – it’s still done so badly
I’m an avid book reader and succumbed recently to signing up for a Waterstone’s card. So, I get points on my purchases which add up to money off books. All good stuff. It means, of course, that I now receive regular emails from them which is a bit tedious. Having said that I was prepared to see what they had ...
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Posted by Debbie Leven on 03/04/2008
Christmas PR
Christmas is a gift if you want to raise your profile but don't have any news. Every year at this time you can be guaranteed that stories will pop up about stress, healthy eating, recycling, homelessness and many other topics. There's always an angle to capitalise on. You don't have to have news to get coverage - you just need ...
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Posted by Debbie Leven on 07/12/2007
Expectations Gap
I was in the supermarket the other day and I got quite annoyed with the queue. My annoyance was at the higher end of the scale because I thought that this particular supermarket, Sainsbury, had done some advertising stating that if there is more than one person in front of you in the queue then they would open another check-out. ...
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Posted by Debbie Leven on 20/09/2007
Persistence is the key
I have been dabbling with sending articles to article directories to encourage more traffic to this website. It is true what they say – persistence pays off. After a couple of articles I wondered, quite seriously, whether I should continue. It is clear to me now that there is a critical mass – you can not just do a few ...
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Posted by Debbie Leven on 17/09/2007
Sales Stalker
I have been investigating the use of doing some direct mail. I hadn't got far enough into Seth Godin's book, Permission Marketing, to realise I was wasting my time. Having said that it has introduced me to a new breed of sales stalker. It's true to say that most of the people I spoke to were quite reasonable but one ...
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Posted by Debbie Leven on 28/08/2007
Getting into the little black book
I've had recent success with getting a client put 'on file' by a consumer title i.e. that they go on the contacts listing as being able to provide comment etc on particular areas. If you want to build your profile then that is the end-game - you want journalists to come to you as a credible source. You just need ...
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Posted by Debbie leven on 13/07/2007
Customer service gone wrong
I'm not sure whether I'm having a bad customer service experience or am being duped. I ordered toners for my printer via an online store. The payment has gone out of my account but no toners, and no response to countless emails. The customer service telephone number just rings or comes up busy and then goes dead. Anyone had the ...
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Posted by Debbie Leven on 27/06/2007
Research makes news
I've been doing work with a client who excels at networking. As a member of an online networking forum she can access a large pool of people and tap into their expertise. That has provided a great opportunity for carrying out research that has scope for PR. If you can find an interesting angle then polling via networking groups is ...
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Posted by Debbie Leven on 26/06/2007
Customer service is your best PR
I have had the most bizarre customer experience. I booked in for an eye test at one of those places where they can turn round a new pair of glasses in about an hour. It’s convenient to where I live and I’ve been using the same place for a couple of years without any complaint. On my last visit the ...
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Posted by Debbie Leven on 16/05/2007
Don't believe that any publicity is good publicity
The other night I watched a television programme on BBC Three. It featured someone I had recently met at a networking group - it's true to say they didn't come off too well in the programme though it could have been a lot worse. The programme, The Bullsh*t Detective focuses on discrediting professions, claims made etc. It's one of those ...
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Posted by Debbie Leven on 03/05/2007
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